Making More

APRIL 30,
2024
ROSEMONT, ILLINOIS

DONALD E. STEPHENS CONVENTION CENTER

"TOO. MANY. HATS."

GROWTH ISN'T LINEAR.

But it IS achievable.

Business owners who need to do less need Making More.

Build a bespoke plan that outlines the next best steps for YOUR business, so that you can take immediate action on your dreams.

Single-Day Event Promises to Push Fiber Business Owners to the Next Level of Growth

Claim Your Ticket

HIGHLIGHTS

Making More is designed to give you the tools you need to scale your business sustainably.

Join Us!

MORNING WORKSHOPS

You'll choose one of these four.
9am - 11am

Less Likes, More Sales:
Marketing Without Social Media

Taught by Toni Lipsey of TL Yarn Crafts, a crochet designer and instructor who has grown a six-figure business almost single-handedly. Her reliance on social media as a marketing tool has been severely reduced by utilizing other types of channels and partnerships.

If you choose this workshop, she'll be walking you through options and steps that you can take to grow your business WITHOUT feeling like Instagram needs all of your attention.

Meet Toni

Navigating Numbers: Turning Blind Spots into Bright Decisions for Your Business

Taught by Laura Zander of Jimmy Beans Wool, who has spent over 20 years turning her local yarn shop into a 15 million dollar e-commerce business.

If you choose this workshop, you'll be learning how to assess the numbers in your business and USE them to make sound decisions for your business. Instead of leaving your finances until the last minute, you'll be able to use them as a tool you can't live without.

Meet Laura

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Collective Growth: Small Business Success Through Partnerships

Taught by Jeanne Carver of Shaniko Wool Company, a woman who CREATED a market for her wool when one didn't exist. She has gone on to be an invaluable advocate for American Wool and conservation.

If you choose this workshop, you'll learn how to leverage other existing businesses to improve and streamline your operations. Partnerships are more than collaborations - they're symbiotic relationships that continue for years.

Meet Jeanne

Intentional Growth Despite Fear: Creating a Team That Works For You

Taught by Ali Osterholz of Explorer Knits and Fibers, who went from dyeing yarn alone to hiring TWELVE employees, many of whom are full-time with benefits. Most businesses in this industry operate with far fewer employees and with much more on their plate - but not Ali.

If you choose this workshop, you'll learn how to choose the right team members for your business and how to cultivate an environment that breeds loyalty and longevity.

Meet Ali

ACTIONABLE WORKSHOPS

Don't know who to ask for help? We do. We've hand-picked FOUR incredible instructors who have shown results in their businesses... and will get you on the path to achieving your own.

PEER-TO-PEER LEARNING

The most important thing you need to do is to GET IN THE ROOM with your peers. Collective thought is the most impactful way to innovate and get around your own mental roadblocks.

NEW TECHNIQUES

Do you ever get stuck when trying to brainstorm or solve problems? We'll teach you creative and proven ways to think outside of the box so you can innovate well into the future.

BREAK FOR LUNCH

11am - 1pm | View Options

AFTERNOON SESSIONS

Collaborative Scaling Session

1pm - 3pm

Take everything you've learned in the morning and convert that knowledge into action steps. You'll have templates to use to implement a growth strategy over the next twelve months.

This is a peer-based session, meaning that there will be options to interact and learn from each other as we build out our strategies.

Large Group Design Thinking

3:30pm - 5pm

The fiber arts industry, and our businesses, desperately need innovation and new ideas to help generate revenue.

Design thinking is different from other innovation and ideation processes in that it’s solution-based and user-centric rather than problem-based. This means it focuses on the solution to a problem instead of the problem itself.

You're going to learn and practice Design thinking in a safe and supportive group setting, so you can use this tool over and over again in the future.

FACILITATORS

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Anastasia Williams
Founder, Fiber Business Collective

Jennifer Parroccini
Designer & Consultant, One Wild Designs

Julie Robinson
Designer & Consultant, Julie At Work

EVENING MIXER

7pm - 9pm

A full day of learning requires some respite. You'll gather with your new peers (likely now friends!) and enjoy a panoramic view of the Chicago skyline up in the Ventanas venue across the street at the Hyatt Regency Hotel.

Peek at Ventanas

BREAK FOR DINNER

5pm - 7pm | View Options

If you know...

where you want to be in 5 years, but you don't know what route to take to get there
that you don't have the cashflow needed to get your business to the next level
you have big ideas but you're not sure how to implement them in your business
you need a PLAN that will get you utilizing your ideas and skills to push you above the oversaturation in this industry

...then Making More is for you.

Make More With Us

FAQ

Who is this event for?

Making More is specifically for fiber business owners who have hit a point (or may soon hit a point) in their businesses where they know they need to take a larger step towards growth but aren't sure what might be the best path forward.

How many tickets are available?

In total, 80 tickets will be available for sale. For each morning workshop, only 20 seats are available, to keep class sizes small and interactive. When you go to purchase your ticket, you will be able to select the workshop of your choice.

What kind of lodging is nearby?

There are many hotels within walking distance of the Convention Center! As you will receive a free ticket to the exhibitor hall at h+h Americas with your registration, you can utilize the h+h discounts available to their attendees.

My business is interested in sponsoring this event. Where can I get more information?

We currently have sponsorships available! If you would like more information, you can download our sponsorship menu or email Anastasia Williams directly at anastasia@m1rmarketing.com.

What's included with my ticket?

You'll receive access to one of the four morning workshops and the remainder of all the activities throughout the rest of the day. You will also receive a free ticket to access the exhibitor hall at h+h Americas from May 1st - 4th.

Are any discounts offered?

Discounted tickets are available to all Fiber Business Collective members. If you'd like to join the Fiber Business Collective, you can sign up here, and then come back to purchase your ticket at the member rate.

Are meals included?

While we are not offering meals during Making More, the Donald E. Stephens Convention Center is within walking distance of many options that you can choose from for both lunch and dinner. Your badge will also get you access to dining discounts at various restaurants listed here.