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Share your “why” and how it applies to your audience via two different channels/forms of content.

Quest 32




Once you've completed Quest 32, it's time to share your "why" with the world! It may not be as cut and dry as simply taking your "why" statement draft and putting it into an email or caption. For this, you'll want to really tailor your "why" to resonate with your audience, and explain how it impacts them. This is a big part of the emotional connection with your people. They can often connect to your "why" through sharing your values. It also helps build trust with them, so that they will be more comfortable purchasing from you in the future.

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