"People don't buy what you do, they buy why you do it." - Simon Sinek
Not only is Simon my business boyfriend, but he does a lot of work around purpose-driven businesses. He gave a very famous TED talk that I highly recommend you watch (it's about 20 minutes long).
Click here to watch Simon's TED talk.
Once you've watched the TED talk, it's time to practice drafting your own "Why" statement! I have step by step instructions you can use in an existing SOP (System & Operating Procedure).
Click here for instructions on how to create a "Why" statement.
For a bonus activity, pop into the Smarketing Adventure Challenge channel and share your drafted statement for feedback from your peers!