Make sure your name and contact information is visible on all of your channels.
This may seem intuitive, but so many business owners don't do this!Brick and mortar stores - make sure you include your physical address on your website and social media bios!
If you do not have a physical location, I highly recommend making sure at LEAST your first name is visible in your contact information on your website and on your social media bios. It's very challenging to want to send a business an email when you don't know who you're addressing in the first place!
An email address where someone can reach out to you is important on your website as well.