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14

Quest

Include a Call to Action “above the fold” on your home page

None

Prerequisite:

No

Repeatable?

"Above the fold" refers to the part of your home page that is visible on a desktop once it fully loads. It includes everything the reader can see before having to scroll. This is a powerful place to include your most important Call to Action. If you'd like some ideas for how to use this space, check out a few of the websites belonging to your favorite brands and see what they do. If you really want to optimize this space, here's a blog post with some ideas on how to do that. For this specific Quest, though, the only thing you need to do is make sure there's a clear Call to Action and button pointing your reader to where they should go next.

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